Today, mobile phones have extraordinary capabilities, which allow consumers to do a lot of different things, most notably, shop for products and services online. Since this has become so easy for consumers, more of them are electing to utilize the fast-growing mobile channel.
There were, undoubtedly, some who thought mobile commerce would be a short-lived phenomenon. But now, it's firmly entrenched in the digital commerce world.
Currently, it's a small segment of this burgeoning industry, however, the mobile channel could, eventually, become the preferred destination for all consumers.
With the enhanced capabilities of mobile phones, and optimized consumer experiences, mobile commerce could exceed it's lofty projections.
Despite the lofty projections, the consumer experience has been a point of contention with mobile commerce.
Over the last couple years, the mobile channel has been growing at an unprecedented rate and it's showing no signs of slowing down.
To capitalize on the popularity of mobile commerce, it's important to keep fraudsters away from your online store.
With Cardinal Consumer Authentication (CCA), merchants can optimize the mobile experience while simultaneously preventing fraud.